December 13, as each year passes and the St. Lucia gives gifts to all children of the world.
December 25, as every year thousands of people sbambiano the presents that Santa has brought for relatives to cats and so on and so forth.
I get the impression that the parties that from mid-December to early January are not taken into consideration for the religious aspect, but mostly for the appearance and consumerist meterial.
If I had to think of the millions of gifts bought last month for Christmas around the world, I think everything except the religion of the event for which you are gift items, clothes etc.. Probably all this is really something that has changed over the years, once the parties had lived as an event of great religious significance, but now it seems to me that something has changed.
I am convinced that the materiality of consumerism has literally invaded the sacred and religious aspect of the festive season.
short, that we like it or not, the material aspect has nothing to do with religion, but probably we have to start from 80 years ago, when the "Santa Claus" (if so they say) wearing green clothes, coming on as a representation of nature land from whose mouth went out plants, flowers and gifts as a tribute to humanity.
But something changed since 1930, we are in America and Coca Cola had a ban on advertising images to represent the children who drank the beverage as it was considered that the rate of caffeine in the drink was too much for children, so the company decided to reach the young audience with an image to which all the children they were referring (at least in a time of year). So was presented an advertising campaign that was an extraordinary success: it was represented an elderly man with a white beard and red clothes (color of the drink) with the flying reindeer who holds a bottle of Coca Cola.
The message triggered a surge in sales of the drink.
And here we are. Again with the real roots of the things that are forgotten or, worse, erased all traces (paper and web).
Nowadays you do not see an image of Santa Claus is genuine, authentic, that is green, but only with the colors of the Coca Cola commercial, which directly or indirectly, has placed a ban on communicating the reality of the roots of the image. To date there are very little information about it, because of this news, there are very few traces of it on Google, perhaps someone controls and limits the dissemination of art issues?
In short, the message of this post is to highlight how the roots and spiritual connection between nature, religion and humanity have been deleted in 1930 and today few people remember that December 25th is a holiday far from the material and consumerism.
hope that this post is not deleted for the topics, I wish you my warmest wishes for a happy holidays!
Matthew Barcella
The Right Nembro
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